Business Spotlight: FruitFlowers

We're celebrating small businesses with a look at the people who shape our neighborhoods with their hard work. Meet the creative minds behind the Incredibly Edible FruitFlowers that are both delicious and decorative. 


Business Owners:  Ellen Davis and Susan Ellman

Business: Incredibly Edible Delites, FruitFlowers

Business Location:  1 Summit Ave. in Broomall

When Did you Get Started:  1984

How Did your Business Get its Start?

We started when my sister-in-law Susan created the first sculpted fruit arrangement ever, as a result of a request from the sisterhood of Temple Beth El Ner Tamid. They had seen a veggie arrangement that Susan had made and asked her to make it out of fruit for the 29th celebration of the then Rabbi of the Temple. 

Susan created in her home kitchen what is now the Floral Fruit arrangement. People at the event saw it and wanted it for themselves for their holiday and party tables. She shared this incredible story with me, and we began to create our arrangements together for other people. Our popularity grew with each basket we created and we rented a small place on West Chester Pike in Broomall and began our business as Incredibly Edible Delites. 

Our business grew and about 12 years ago we moved to a larger place, again in Broomall on Summit Avenue, where we work today. 

Why Did you Choose Broomall for your Business' Location?

Both Susan and Ellen live in Broomall so when we began, it was a natural choice. We were young mothers and wanted and needed to be close to our children.

What is Incredibly Edible Delites Best Known For?

Our fresh and delicious sculpted fruit arrangements. Also, people love the chocolate dipped fruit.

What's Something Interesting about Incredibly Edible Delites that People May Not Know? 

We will be celebrating our 30th anniversary in the Spring. 

How Can People Contact Incredibly Edible Delites, FruitFlowers?

610-353-8844 or shop online

Find them on Facebook, too.

If you're a local business, located within Marple or Newtown townships, and would like to be considered for a Business Spotlight, fill out this form and tells us about your business.