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Proposed Dunkin Donuts, Smoothie King Hit Roadblock At Zoning Board Hearing

Developer denied variances for bigger signs

The development of three retail stores on the site of the hit a snag at Thursday night’s zoning board hearing at the Newtown Township Building on Bishop Hollow Road.

The Newtown Township’s Zoning Hearing Board denied the request for several variances proposed by the Rosedan Group, the developer of the retail project. At issue was the size of the signs to be put on the storefronts, a pole sign or pylon to be placed on Route 252 and a request to increase the amount of illumination in the front and rear of the proposed stores.

The Dunkin' Donuts will face Route 252 while the Smoothie King and the as- yet-undetermined third retail store will face Munger Road. Smoothie King, according to their company website, is a "privately held New Orleans, Louisiana-area based franchise company and is the premier Smoothie Bar and Nutritional Lifestyle Center in the industry."

from the developer to support the requested variances. At Thursday night's meeting, Gregg Adelman, attorney at Kaplin/Stewart, representing the Rosedan Group, provided experts to support the sought after variances. Adelman also introduced evidence that other local businesses, including CVS Pharmacy and UNO Chicago Grill, were granted similar variances within the last two years.

One of the experts, project manager Joseph Platt of Traffic Planning and Design in Pottstown testified that the developer’s requested variance of one 75-foot-high pylon sign and three 25-foot-square tenant wall signs “will not have an adverse impact of the health, safety, and welfare of the community from a traffic engineering perspective.”

Another expert, Travis North of Bohler Engineering in Chalfont, Pa., testified that the proposed increase in foot candle illumination “is an improvement over current township standards and less spill over illumination than the adjacent WaWa.”

Currently, the township has a maximum limitation of 50 square feet of wall signage and a maximum pylon sign height of 50 feet and a maximum of 0.2 foot candles of illumination. The Rosedon Group is seeking variances permitting 75 square feet of wall signage of a 75 foot high pylon and 1.2 foot candles of illumination.

The developer is expected the appeal the ruling. Calls to Adelman to confirm their next step were not returned late Thursday night after the meeting.

The next Zoning Hearing Board meeting is scheduled for Thursday, Aug. 16, at 7:30 p.m.

Denise DelPizzo Braud July 22, 2012 at 08:24 AM
Please, people. Some lenience is called for. We have countless vacant spaces. A little signage on busy 252 really will not kill us. Looking at yet another empty building is far more of a blight, don't you agree?
david jordon July 24, 2012 at 09:21 PM
I couldn't agree more. The center and western portion of our town looks like a vacant dump. Please allow someone to come in and build some usefull and quality shops for the residents! I am sure the Twp could also use the money from permits Enough already, It's 252 and there are no houses in the area.

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